The impact of social media is immense and this is where LinkedIn comes in. LinkedIn.com is a website where one can market themselves to potential employer and where professional networking takes place digitally. As digital space is getting more advance, social media is getting sophisticated as well. LinkedIn is a platform where a person can advertise themselves to potential employer as much as the way they like it. On November 7th, USG campus have ‘Link up with LinkedIn’ day. The day will consist of a series of workshops, with free professional head-shots.

With each semester passing, the students proceed more towards graduation,  and they start worrying more about their future job opportunities. Some, who are already working in their perspective fields wants to move forward with better opportunities.  The workshops will help students to market their digital self. I attended one last year and it helped me immensely. I learned how to edit my LinkedIn account in a very detailed manner. The most important part of LinkedIn account is the summary, that would show a brief glimpse of what to expect from the person’s LinkedIn. It is the first glimpse of the LinkedIn profile as it is  a window to differentiate one’s self among many other potential candidates. As students are mostly applying for a starting position, the summary will be an opportunity to attract the right kind of recruiters.

The workshops will also enable students give insights on how a recruiter would look at a LinkedIn profile,what to include and what not to include. Also, how an employee can ask for recommendation and who’s recommendation to ask for? Also, there are various tools on LinkedIn which a person can use to include such as  awards, certifications and uploading a portfolio or a one page resume. The career and internship services center (CISC), located in building 3, SAS unit will be able to help write a perfect resume and cover letter besides helping in applying for job and internship opportunities.

The ‘Linkup with LinkedIn’ event helped me immensely last year to create a profile and take it one step ahead in the game. I was able to land an internship during the summer and I am able market myself professionally to prospective employer. This event is not just for students but is open to faculty, staff, alumni and prospective students. Don’t forget to attend at least one of the workshops on November 7th and for more details click here.